Broadcasting used to consist of a limited number of large, government-licensed organisations distributing a small number of radio and television channels to massive, captive audiences. The audiences, generally divided into national markets, would turn on their TV or radio to receive the programmes the broadcaster decided to produce for them - at the time they decided to transmit them - often paying taxes and enduring advertising for the privilege. New communication technologies are turning this model on its head, putting programme consumers and creators first.
Overview ¦ Example ProjectsPlay videoMobile televisionMobile televisionView all Broadcasting videos
Information & Communication Technologies allow individuals to create and broadcast their programmes from their desktop to people around the world, who can watch it when they want on their TV, PC, mobile phone or any other Internet-enabled device.
While the broadband Internet is revolutionising the broadcasting, music and cinema industries, more traditional broadcasting tools are also evolving: digital TV allows interactive information services without the need for PCs; internet radio stations are multiplying to satisfy a thousand unfilled niche markets; mobile TV services are expected to reach 69 million global subscribers by 2009.
Example Project: WORLDSCREEN
A complete, optimised high quality workflow for digital cinema, providing effective and seamless handling of film data from acquisition to post-production and transmission. ... more
more example projects
While this revolution challenges Europe's broadcasting industry, it also offers incredible opportunities to reach global audiences. Europe's industry is well placed to exploit these opportunities, with numerous world-class broadcasters from both public and private sectors already providing content to global markets.
But it will need to invest and adapt. Europe-wide broadcasting rules provide the industry the certainty it needs to invest and a huge 'home market', allowing it to grow and prosper globally. Europe is updating these rules to account for the Information Society revolution, and helping all levels of the industry develop and use the new technologies.
Two examples:
* digital TV broadcasting needs only a fraction of the radio spectrum used by analogue to provide the same services and coverage. Switching to digital could thus potentially free up very valuable frequencies for new applications, stimulating innovation. The Commission is therefore coordinating and accelerating the switchover across Europe, allowing industry to plan its long-term growth with certainty - see the Electronic Communications > Digital Broadcasting site; * TV is going Mobile, offering immense opportunities for European broadcasters, mobile network operators, content providers and equipment suppliers. None of these very diverse organisations, however, can act in isolation - they need to work together, across Europe, to create a successful new industry - see the Mobile Broadcasting theme;
Overview ¦ Example ProjectsPlay videoMobile televisionMobile televisionView all Broadcasting videos
Information & Communication Technologies allow individuals to create and broadcast their programmes from their desktop to people around the world, who can watch it when they want on their TV, PC, mobile phone or any other Internet-enabled device.
While the broadband Internet is revolutionising the broadcasting, music and cinema industries, more traditional broadcasting tools are also evolving: digital TV allows interactive information services without the need for PCs; internet radio stations are multiplying to satisfy a thousand unfilled niche markets; mobile TV services are expected to reach 69 million global subscribers by 2009.
Example Project: WORLDSCREEN
A complete, optimised high quality workflow for digital cinema, providing effective and seamless handling of film data from acquisition to post-production and transmission. ... more
more example projects
While this revolution challenges Europe's broadcasting industry, it also offers incredible opportunities to reach global audiences. Europe's industry is well placed to exploit these opportunities, with numerous world-class broadcasters from both public and private sectors already providing content to global markets.
But it will need to invest and adapt. Europe-wide broadcasting rules provide the industry the certainty it needs to invest and a huge 'home market', allowing it to grow and prosper globally. Europe is updating these rules to account for the Information Society revolution, and helping all levels of the industry develop and use the new technologies.
Two examples:
* digital TV broadcasting needs only a fraction of the radio spectrum used by analogue to provide the same services and coverage. Switching to digital could thus potentially free up very valuable frequencies for new applications, stimulating innovation. The Commission is therefore coordinating and accelerating the switchover across Europe, allowing industry to plan its long-term growth with certainty - see the Electronic Communications > Digital Broadcasting site; * TV is going Mobile, offering immense opportunities for European broadcasters, mobile network operators, content providers and equipment suppliers. None of these very diverse organisations, however, can act in isolation - they need to work together, across Europe, to create a successful new industry - see the Mobile Broadcasting theme;
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